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About me


I love simplicity

With two decades of experience in digital, 15 of those as creative leader, I’ve had the incredible opportunity to collaborate with some of the biggest brands, building teams that create innovative and impactful experiences that leave a mark on the industry.

Things I Wrote

In addition to my work with renowned brands, I’ve had the pleasure of contributing to the industry through my writing. My articles have been featured in esteemed magazines (like Smashing, net, inVision) allowing me to share my insights and expertise with a broader audience. It’s been immensely rewarding to inspire fellow professionals and enthusiasts alike to embrace new ideas and approaches.

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Places I Spoke

Beyond the written word, I’ve had the privilege of speaking at several prestigious events and conferences. Being a thought leader and sharing my experiences on stage has been an exhilarating experience, and I’m grateful for the opportunity to contribute to the future of the industry.

One of the other, most fulfilling, aspects of my journey has been my role as a guest lecturer at Leeds University. Guiding and nurturing the next generation of digital designers is a responsibility I hold close to my heart. Witnessing young talents grow and flourish under my mentorship is a true joy, and I’m committed to shaping a future where creativity and innovation reign supreme.

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My Story

Over the years, I have honed my skills across various disciplines, from user experience design to interactive media and everything in between. My passion for creativity and curiosity for emerging technologies have driven me to constantly push the boundaries, ensuring that each project I undertake is the best it can be.